Conversion tracking
We check whether calls, forms and key actions are recorded once, in the right platform and with the right value.
Account health check
Find out where your Google Ads budget is being wasted.
If the account looks busy but the leads do not feel right, an audit gives you a clearer view of what is happening before you spend more money.
Audit snapshotAudit report snapshot
12checks reviewed
- Tracking checked
- Search terms reviewed
- Locations inspected
- Budget leaks flagged
For businesses already running Google Ads and unsure whether the account is set up properly.
Before you scale
More budget will not fix an account that is leaking.
An audit is useful when clicks are coming in but the enquiries are weak, expensive or hard to trace. We look at the account structure, conversion actions, keyword targeting, search terms, location settings, bidding and landing-page route before recommending changes.
What gets checked
The audit looks for the problems that distort performance.
Search-term quality
We inspect the actual searches behind the clicks and flag irrelevant or low-intent patterns.
Location settings
We review where adverts show and whether the account is reaching people outside the useful service area.
Campaign structure
We look for blended services, confusing budgets and ad groups that make decisions harder.
Bidding decisions
We check whether automated bidding has enough clean data to work sensibly.
Landing-page fit
We review whether the page matches the search and makes it easy to call or enquire.
Audit deliverables
What you receive afterwards.
The main account problems are explained in plain English.
You can see what should be fixed first and what can wait.
We identify conversion issues that may be misleading campaign decisions.
You can decide whether to fix the account yourself, rebuild it or move into management.
Audit process
A practical diagnostic, not a vague opinion.
Access
You provide read-only or agreed account access so the setup can be inspected safely.
Review
We work through tracking, keywords, search terms, ads, budgets, locations and landing pages.
Explain
Findings are grouped by severity and commercial impact.
Recommend
You get a clean set of fixes and a suggested route forward.
FAQ
Questions about Google Ads Audit.
Do I need to move my account to Adnilo for an audit?
No. The audit can be completed as a standalone review.
Will you change my campaigns during the audit?
Not without agreement. The audit is designed to inspect first and recommend clearly.
Can you audit tracking as well as campaigns?
Yes. Tracking is one of the most important parts of the audit because poor data can make good decisions difficult.
Is the audit useful if I only spend a small budget?
Yes, especially if wasted spend is making it hard to judge whether Google Ads can work for you.
Talk to Adnilo
Ready to discuss google ads audit?
Share your business, location and current setup. We will reply with a practical next step, not a generic sales script.
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